Product Management consultancy for individuals and businesses.
Conducted customer research projects, coached product managers, and performed product management functions on a contract basis.
PE-backed B2B SaaS workflow and analytics used by CROs and biotech to run clinical trials.
Managed the flagship EDC & eCOA product portfolio, created a customer research engine, introduced modern processes into the Product function, and coached the team.
Angel/Venture-backed tech-enabled service for B2C and B2B2C vacation home rentals.
Developed product and project management processes: user research and analytics, data-driven roadmaps, cost/benefit feature analysis, lightweight iterative requirements, visual roadmaps, and cross-functional check-ins.
PE-backed tech-enabled service and SaaS apps for SMB. Acquired by MAP Communications.
Matured product strategy, processes, and mindset, both within ProdUX and across Ruby at large. Leveled up the business acumen of the Product team and reinvigorated customer research. Championed data-driven decision making for the roadmap, and improved efficiency and customer retention.
Seed-stage D2C and B2B2C health insurance marketplace and internal tools.
Introduced product processes to the org: OKRs, strategic roadmap, designs, requirements, backlog, sprints, user research, and data-driven decision making for the web-based e-commerce flow and underlying tech stack.
Bootstrap enterprise B2B SaaS workflow & analytics for auto OEMs. Acquired by CDK Global.
Achieved Product-Market Fit by delivering ML-driven insights and workflow tools to automotive OEMs, executing a strategic pivoting away from a distracting vertical, achieving significant revenue growth, and facilitating a successful acquisition.
Public, high-growth healthcare enterprise software & analytics. Acquired by Optum.
Transformed data science from an isolated team into the highly regarded technical arm of the corporate strategy group through soft-skills mentorship and evangelizing AI, ML, NLP, and statistical analysis to the organization.
Integration and scale-up of the Crimson enterprise B2B SaaS solution after its acquisition.
Led product management for the company’s flagship SaaS suite, transforming a high-potential new acquisition to a major driver of overall corporate revenue and long-term retention. Established and syndicated a Product Advisory Council to foster long-term customer relationships and to inform strategic and operational decisions.
Private, founder/CEO-led enterprise B2B SaaS workflow and project management software.
As the company’s first UI/UX specialist, introduced and institutionalized design practices, creating a user-centered design culture that improved customer satisfaction and accessibility compliance. Established a large, global "Inner Circle" focus group to inform a major app redesign.
Private, founder/CEO-led enterprise B2B activity-based cost accounting software.
My first role as a Product Manager was among a close-knit development team; we all learned Agile together and they helped me learn the basics of user stories, epics, MRDs, PRDs, UAT, acceptance criteria, and design.
BA in Cognitive Science from the University of California at Berkeley
with continued study in behavioral economics and organizational psychology